Craftsmanship is dying—or is it? In a bold move to preserve Italy’s artisanal legacy, LVMH Métiers d’Excellence and Bulgari have launched the fourth edition of the Maestri d’Eccellenza Award, a competition that’s as much about honoring tradition as it is about sparking innovation. But here’s where it gets controversial: in an age dominated by technology, can handmade artistry still thrive? And this is the part most people miss—this initiative isn’t just about awards; it’s a lifeline for master artisans, offering financial support, mentorship, and global visibility.
Held in Milan, the competition is a testament to Italy’s rich craftsmanship heritage. Partnering with Bulgari through the Fondazione Bulgari, the prize celebrates artisans across three categories: established masters with over a decade of experience, emerging talents under 10 years, and innovators pushing boundaries. Each winner receives €10,000, media coverage, and mentorship from industry leaders like Thélios. Applications are open until May 31, with winners announced on September 14 at the Bulgari Hotel in Rome.
What makes this edition stand out? For the first time, Bulgari takes center stage, aligning its commitment to education and savoir-faire preservation with LVMH’s vision. ‘It was natural to involve them,’ said Marion Bardet, LVMH’s vice president of Métiers d’Excellence, highlighting Bulgari’s deep roots in Italian craftsmanship. Jean-Christophe Babin, Fondazione Bulgari’s president, added, ‘This initiative ensures the invaluable heritage of artisanal know-how is passed to future generations.’
But let’s dig deeper. The Fondazione Bulgari, established in 2024, isn’t just about preserving the past—it’s about shaping the future. From supporting gender equality to promoting contemporary art, its initiatives are as diverse as the craftsmanship they celebrate. Bardet notes, ‘Italian craftsmanship is incredibly rich and diverse. Every year, we discover new techniques that enrich our understanding of what’s possible.’
Here’s the kicker: technology isn’t the enemy. Bardet argues that while craftsmanship has evolved with technology, its essence lies in human intelligence—something machines can’t replicate. ‘Craftsmanship benefits from technology but remains uniquely human,’ she explains. This hybridization of tradition and innovation is where the magic happens, sparking collaborations and fresh ideas.
The jury, a powerhouse of industry leaders, includes Bardet, Laura Burdese (Bulgari’s incoming CEO), and Carlo Capasa of Camera Nazionale della Moda Italiana. Their task? To select nine finalists and ultimately three winners who embody excellence, innovation, and passion.
Italy, home to six LVMH brands including Bulgari, Acqua di Parma, and Fendi, is the perfect backdrop for this initiative. But as we celebrate, we must ask: Is enough being done to support artisans globally? And how can we ensure their legacy outlives fast fashion’s fleeting trends? Share your thoughts in the comments—let’s spark a conversation that could shape the future of craftsmanship.
